This spring, MenCare Uruguay launched two new posters as part of its fatherhood campaign. The posters speak to the importance of caring, involved fatherhood and use the MenCare tagline “You Are My Father.” MenCare posters from partners around the world encourage fathers to see themselves the way that their children see them: to see the power and the potential, the importance and the responsibilities of fatherhood.
“People take better care of themselves when there was a father figure to provide them with love and care during childhood.”
