January 2015 has seen a large-scale distribution of new MenCare+ South Africa posters to partner organizations and stakeholders in the country, including health care facilities, psychosocial care providers, local government service providers, community-based organizations, and NGOs in support of the MenCare+ focus areas.
The MenCare+ South Africa poster series is made up of six posters that depict fathers’ involvement at different stages of childhood. These posters build on a billboard campaign launched in the second half of 2014.
The posters, along with program-specific reading materials, billboards, and regular media slots, aim to collectively raise awareness of the various roles that a father can play throughout the life of his child.
Check out the posters below.
