Have you noticed our website has a new look and feel?
This year, we decided to refresh the MenCare Campaign’s branding and website to continue moving the needle on the movement for involved, caring fatherhood.
Since 2011, the MenCare Campaign has advocated for men’s equitable involvement in caregiving and fatherhood. The new MenCare brand and website aims to reach individual fathers and caregivers to engage them in equitable, non-violent fatherhood. We continue to provide resources to NGOs working on gender equality and working with fathers on programming and advocacy work, and connect employers and governments to our advocacy work on paid parental leave for all parents.
A major part of this project involved improving the experience for users navigating the site by breaking up previous walls of text into shorter, digestible segments, and creating calls to action for users to click and find more information. By adding more photography and design elements, the site aspires to keep our users engaged and make the campaign feel more human.